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William Holsten

William Holsten is a business mistake prevention specialist, author, and mentor who helps entrepreneurs avoid the costly, preventable blunders that derail success. After inventing and launching his own small business—and making more than a few “uh-ohs” along the way—he spent nearly four decades leading innovation inside a global corporation before turning his focus to guiding startups and small business owners.


He is the author of uh-oh! How to Avoid Unintentional Blunders That Derail Entrepreneurial Success, and Goof-Proof Your Business, which equips entrepreneurs with ten practical tools to spot trouble before it strikes and steer their ventures toward lasting success.

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