ScheduLink replaces your whiteboard and Post It Notes, with Seenu Yellapu and Michael Rak

Spreadsheets, whiteboards, and “the one person who knows everything” can keep a volume photography studio running, right up until the moment they stop scaling. Gary Pageau of The Dead Pixels Society is joined by Seenu Yellapu (ScheduLink) and Michael Rak (Artona Group) to talk about the overlooked side of school and volume photography: the operational admin work that surrounds every shoot, from scheduling and staffing to task handoffs, notes, and repeatable processes you can actually trust. 

We get specific about what breaks with Excel: no true data ownership, multiple versions of truth, and tribal knowledge that disappears when staff turns over. Then we unpack how ScheduleLink approaches studio workflow automation by building your SOPs into the platform with templates, default values, task assignments, and visibility across each step. We also talk about onboarding reality, why implementation can feel daunting, and how importing data and iterating while you use the system can make adoption faster for real working studios. 

Privacy and student data security come up as a serious differentiator. We discuss role-based access, limiting what contract photographers can see, and secure ways to collect school data without leaving it scattered across inboxes and laptops. Finally, we look ahead to profitability and decision making: combining operational data with revenue inputs so studios can understand which schools are truly profitable, not just busy. If you care about volume photography operations, studio management software, and running a tighter production season, subscribe, share this with a studio owner, and leave a review.

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Transcript

Welcome And Guests

Erin Manning 0:09

Welcome to the Dead Pixels Society podcast, the photo imaging industry's leading news source. Here's your host, Gary Pageau

Gary Pageau 0:20

hello again, and welcome to the Dead Pixel Society podcast. I'm your host, Gary Pageau, and today we're joined by two people representing one company. We've got Seenu Yallapu, who is coming to us to talk about Schedule Link, and Michael Rak from Artona Group, who is instrumental in the app's creation. Hi, guys. How are you today?

Michael Rak 0:39

Thanks for having us on, Gary. Pretty good.

Gary Pageau 0:41

So before we get into Michael, 'cause everyone knows who he is- Okay Sinu, let's talk a little bit about you and ScheduLink and what it is you've created.

What ScheduLink Does

Seenu Yellapu 0:54

Thank you, Gary. Scheduling is a studio management software- built for volume photo studios.

Gary Pageau 0:59

Okay.

Seenu Yellapu 0:59

So I work with Mike at Artona, and, over the years with experience of what Michael had operating the studios, we realized there's a biggest pain point to manage all the operations. So we have softwares like Captura, Got Photo, PhotoDay, solve all the issues related to pictures.

Gary Pageau 1:18

Right.

Seenu Yellapu 1:18

But studios spend majority of the time not taking pictures but managing admin.

Gary Pageau 1:23

Right.

Seenu Yellapu 1:24

And we never had a software built to manage or automate those stuff. And that's what we went ahead, and we spent last two, three years- of building a software to manage your entire studio at one place.

Gary Pageau 1:34

So Michael, what is it with the Artona Group? You guys are always come out, coming up with technology, right? You had TJ who did SkyLab, which is something else- Yep that's another conversation. And then there's you with Schedule Link, and I've, I've h- known you guys for years- Yeah with all the stuff you've developed. What is it about your culture that says, "We gotta make our own stuff"?

Michael Rak 1:54

I think, it probably comes from our dad. He's always telling us to always keep improving, right? Like, how can we do things better? Like we were talking before, we used other off-the-shelf softwares, but really nothing s- studio specific. So we've- -developed things internally- Yeah tried to leverage technology. And, obviously, we talked to a lot of people what we're doing, and next thing you know, they're like, "I'd like to try that."

Gary Pageau 2:14

So when you guys started this and you were looking where you were starting from, it was basically Excel spreadsheets for scheduling photographers, keeping track of equipment, right?

Michael Rak 2:24

And I think a lot of photographers are like that. They either have a large whiteboard or they're moving Post-it Notes, or they have Excel sheets or they're using some sort of CRM. And then, yeah, they're modifying it, to, to work for their workflow. And as Gary, everyone's workflow's different, so there's no- silver bullet for it.

Gary Pageau 2:41

Sure.

Michael Rak 2:41

As we got rid of, Excel sheets, we had a program- before this called No Sheets to get rid of Excel sheets.

Gary Pageau 2:47

Right.

Michael Rak 2:47

And, Senior built that for us when he came on board. And quickly after, I don't know, a year and a half of using it, we're like, "Oh, man, there's a lot more stuff that we can add into here," and scrapped that and basically built Scheduling.

Why Spreadsheets Break Down

Gary Pageau 3:02

So my question would be is understanding that, there are studios who are, maybe not as innovative and maybe more laggers even the folks still doing paper forms- and I'm thinking of those people what's wrong with an Excel sheet? What does a platform like Schedule Link offer that just as an Excel sheet or a whiteboard doesn't do? What are the benefits?

Seenu Yellapu 3:25

I can answer that.

Gary Pageau 3:26

Yeah.

Seenu Yellapu 3:26

the big issue with Excel sheets is who owns that piece of data? Okay. There is no one source. Every person can have their own version of truth. With a application like ScheduleLink- You have one place, one truth that runs your entire operations. The second thing is, it's about building your SOPs on top of it. Every studio has standard procedures- that are documented and just saved somewhere. But what ScheduleLink does is it automates your SOP. You build workflows, you build task automations. And it tells your employees, your staff, when to do what, how.

Gary Pageau 4:06

Okay.

Seenu Yellapu 4:06

So-

Gary Pageau 4:06

I let's talk about the ownership piece for a second. Yep. Because that is a critical point, because you have people who are maybe seasonal employees, there may be some turnover, there may be people who have multiple jobs within an organization. So that's really something that can really pin down on who's responsible for what. It's not, it's not the, "Oh I didn't see that," or, "I didn't know I was supposed to do that." You can assign tasks within ScheduleLink. Is that what I'm understanding?

Seenu Yellapu 4:32

Exactly.

Michael Rak 4:33

Yeah. Gary, I could also add that, like most studios like ours, they usually have one person that knows everything, right? Right? And what if that person leaves? We always talk about that. What if the person got hit by a bus? And that person has the tribal knowledge, and at some point they're gonna become the point that you can't grow, the, it's gonna be on their capabilities. So we're trying to standardize that. And we know most of the jobs that we photograph, 90% is the same repeat year over year, right? Y- you, same specs, same input, same output, same person to deliver to. But w- what we wanna do is we got to that point where that was prohibiting our growth. So at some point we had to automate it, we had to have that data in one point, and then we had to be able to have everybody collectively go to that source for that data.

Seenu Yellapu 5:21

And on top of that, the way we built, once you run your operations on our app, next year majority of your work would be automated, 'cause you can replicate the same thing, carry forward for the next year

Gary Pageau 5:32

Okay.

Onboarding Turns SOP Into Workflows

Gary Pageau 5:33

So what about things that maybe people are finding out that they're keeping track of while they're, doing the course of setting this up? 'Cause I imagine the onboarding process for this is, it takes a while, right? I'm sure it takes a while to go through your entire process, pull the stuff out of someone's head, and then dump it into ScheduleLink, right? So are people discovering things they had overlooked 'cause they didn't realize things that were getting done because they were just being done, and not that they were part of the SOP, as you said?

Seenu Yellapu 6:08

Yes. After coming back from SPAC, we've been onboarding a lot of studios.

Gary Pageau 6:14

Right.

Seenu Yellapu 6:14

And you'd be surprised how many studios do not have the entire thing figured out. When we are designing the workflows, that's when they came to... They would see all those leaks and cracks.

Gary Pageau 6:24

Right.

Seenu Yellapu 6:25

And it's a g- really great exercise that we do when we are onboarding the studios- To ask the whole end-to-end workflow what happens before the shoot.

Gary Pageau 6:34

Right.

Seenu Yellapu 6:34

What happens after the shoot? What are you delivering for each and every job type that you're doing? And it's a great chance for studio operation managers to put everything in one place- that can be converted into your software.

Michael Rak 6:46

I think the other thing, too, is going onto a new software platform is daunting. It's a lot of work.

Gary Pageau 6:53

Right.

Michael Rak 6:53

And whe- when we were talking about taking the software but having other studios use it, we really didn't wanna have that. We didn't wanna have this six-month implementation where- You say six months, and already you're like, "I don't wanna go on it," right? Yeah. So we needed to make it that it was very easy. So we've built tools to export data out of existing systems to import in- and then just run it as is, and then you can see it. Because I think a lot of photographers, they're hands-on. They wanna get into it. They wanna start using it, and then as they start using it, they're like, "Oh this is what this means," and, "Oh, I see why- and why I need to put notes after the shoot so-

Gary Pageau 7:28

Right

Michael Rak 7:29

At the end of the season we can review all the notes and say, Okay, we're seeing a common thread," right? Why are we always late? It seems that every guy is stuck in traffic, so now let's change our arrival time 15 minutes earlier." So there's a lot of stuff that you can pull after your shoot as well to get data- to like we said, continuously improve.

Automation Templates And Time Tracking

Gary Pageau 7:46

So how much of this data is automated, and how much is requiring, human interaction? 'Cause I think, it's one of those garbage in, garbage out things- Totally where, if people aren't recording when they depart or do these things, are there automated, data inputs in this?

Seenu Yellapu 8:03

We just released a new feature last week, something called default values. So- every job type or every task has templates that you can define default values. So that saves a ton of time, and we released it just last week.

Michael Rak 8:19

There's also complete flags. So if you have a job and there's 10 people that have to do different steps, there's a start and a stop. So once they start the job and stop it, it's doing the time tracking. You can use that or not. But you can then look at it and say, based on our whole process of the 10 steps, who's taking the longest? Do we need to hire for that position? Do we need to- reduce the amount of steps that person's doing? Do we need to maybe, use AI or other type of technology to shorten that window for that person? Sure. So we can actually break it down, 'cause when a lot of people look at the job, they just say, "Oh, it took two weeks to, to get out." But they're not- Yeah actually going through each step.

Seenu Yellapu 8:52

And one of the biggest differentiator, with scheduling, with other apps that are in the market is how easy it is to onboard. That's something that we brag about. There are studios that we onboarded in two weeks- Because of how, the entire app workflow was built. So with all the experience of onboarding other studios- we can suggest the new studios what are the best practices-

Gary Pageau 9:12

Sure

Seenu Yellapu 9:13

and how to run your studio efficiently.

Gary Pageau 9:16

So

Where It Fits With Photo Platforms

Gary Pageau 9:17

where does scheduling fits in with, other platforms, right? 'Cause you've got- your Capturas, you got your PhotoDays, your got Photos, and they don't do what you do, but some people, how do you work with those?

Michael Rak 9:34

You wanna talk about it, Cedrick, or you want me to do it?

Seenu Yellapu 9:36

Yeah. So anything that do not touch pictures- we do it.

Gary Pageau 9:39

Right.

Seenu Yellapu 9:40

Everything, so we do, the reason we call it ScheduleIn is, think about it this way. You have a school that comes to you and schedules a job. A job is not just a date. There are many things that happens when you schedule a job.

Gary Pageau 9:51

Right.

Seenu Yellapu 9:52

You need to first create a job in whatever app that you use or a calendar, and that has to trigger a bunch of tasks that happens before or after.

Gary Pageau 10:02

Right.

Seenu Yellapu 10:02

And you have to schedule staff for those jobs, and you have to schedule communications. You have to collect data from schools.

Gary Pageau 10:09

Right.

Seenu Yellapu 10:09

So there's a bunch of thing that happens that GotPhoto, Capture would not do. So that's something that, we help studios to manage.

Gary Pageau 10:17

Okay.

Michael Rak 10:18

But in order to use those softwares like all those Capture softwares, all those eCom softwares, you need the data in there. You need to schedule the photographer to go take the photo. You gotta bring the photos back. You need to do something to it to extract a QR code, to match data- to bring it in. So we always thought we're tracking all of that. Everybody's tracking that. But everyone has their own system for that. So I guess- what we're trying to do is standardize that, and then it doesn't matter what system you use for eCom, for Capture, for cropping, for retouching, all of that. That just goes through your regular image workflow.

Gary Pageau 10:50

So how much can ScheduleIn handle on the front end in terms of, CRM or those kind of functions? 'Cause it sounds to me like it does more than scheduling in terms of- Yeah like you said, it sends out the reminder emails. It's doing a bunch of other things.

Seenu Yellapu 11:10

It is a CRM for our industry because volume photography, photo studios work differently. Does. 'Cause there are a limited number of schools.

Gary Pageau 11:18

Right.

Seenu Yellapu 11:18

So the kind of relationship that studios have with schools are different. It's about keeping that relationship.

Gary Pageau 11:24

Right.

Seenu Yellapu 11:25

So every little detail that you have with the school stays in one place.

Gary Pageau 11:30

Right.

Seenu Yellapu 11:30

Who is the contact? When was the last email that I sent? Securely and safely.

Gary Pageau 11:36

Oh,

Seenu Yellapu 11:36

sure. So we build a system to securely receive data- And automatically remind the schools if they're not sending the data on right time.

Gary Pageau 11:42

Right.

Seenu Yellapu 11:43

So that all comes into the bucket of CRM.

Gary Pageau 11:46

Right.

Seenu Yellapu 11:46

Where are you putting them?

Gary Pageau 11:47

Right.

Seenu Yellapu 11:47

That's something where we help you with. And on top of that, we have end-to-end, application to schedule your employees, like when they're available, when they're not, who is going to which job, who went last year- and how did the job go last year. So any photographers who is assigned this year can look into that notes- And make sure the job that they're going could run smoothly.

Gary Pageau 12:10

Sure.

Seenu Yellapu 12:11

Yeah.

Profitability Data And Better Decisions

Gary Pageau 12:12

So one of the things that people really like to follow in the volume space is, revenue per headshot. You don't really do that directly, can you? 'Cause you're not pulled into... You're not plugging into the e-commerce. But there's a... Is there a way to factor that in? 'Cause like you said, you're gathering all the production data and all the scheduling data, and you kinda know what it takes to get to there, but you're not really attached to the revenue side. So how could someone use ScheduleLink to figure out, hey, is this school even profitable? Am I even making any money?

Seenu Yellapu 12:43

Yeah. So that's the next piece that we're working on. Currently, one of the biggest complaint about other studios is they don't have those numbers. 'Cause typically our e-commerce platforms do not have schools as accounts- or schools as organizations in our, e-commerce platforms. Yeah. They're basically jobs.

Gary Pageau 13:01

Right.

Seenu Yellapu 13:02

So if they could send those numbers to us-

Gary Pageau 13:04

Yeah

Seenu Yellapu 13:05

we are collecting data of every year, each school, job type.

Gary Pageau 13:08

Right.

Seenu Yellapu 13:08

And we could give those numbers to studios and help them make better decisions. Which school is your most profitable school? Where should you focus more? More photographers every year? Those numbers you don't find in Captura or DotPhoto, but you would find in our app.

Gary Pageau 13:22

One

Michael Rak 13:22

Let's just make sure we get- the jobs out on time. And then we can figure out how much money we made off the schools.

Gary Pageau 13:28

'Cause I think that's a disconnect I see there, 'cause I c- just from, just in the industry in general there seems to be all this focus on, revenue, revenue- Yeah per school, revenue per head, or however you wanna track it. But if you're not keeping track of the cost and scheduling along with it, you really aren't clear what the profit picture is on that particular school. Even if you take like- Yeah, definitely even the mileage, right? If you're tracking how long it takes you to drive from one place, school, one school to the next or whatever, that comes into the cost as well.

Privacy First School Data Controls

Michael Rak 13:56

Sinu, y- you kinda went over something really quick, and it, I think it's an important feature with the privacy, is how we're automatically reminding schools to send us data, and how they're sending it and how it's limited to certain people in our company. Even I can't even see the data from there. So can yous talk about that real quick?

Seenu Yellapu 14:13

Sure. One really big advantage of using apps like ScheduleLink versus, she- Excel sheets or Google Sheets is how much you can control or different type of users who are accessing- your

Gary Pageau 14:25

data.

Seenu Yellapu 14:25

We have users, let's say, if I'm hiring a contract photographer, I don't want them to know all my contacts and schools. I just want them to go do the job.

Gary Pageau 14:33

Right.

Seenu Yellapu 14:34

So I can only limit them a read access to a particular job.

Gary Pageau 14:38

Right.

Seenu Yellapu 14:39

And I can only ask them to complete certain tasks. They don't even have to see the data that I'm collecting from school. That can be limited to only a admin person at our studio who we trust. Yeah. So any data that we collect from schools to contact details and our history stays safer. 'Cause most of the studios don't realize this until something goes wrong. When something goes wrong, it's already too late.

Gary Pageau 15:00

Exactly.

Seenu Yellapu 15:01

'Cause the data that you collect, it's either sitting in your emails or someone's computer.

Gary Pageau 15:06

Right.

Seenu Yellapu 15:06

You're just spreading everywhere. Yeah.

Gary Pageau 15:08

Yeah. 'Cause I've heard, cases where, laptops are stolen out of,

Michael Rak 15:11

Yeah

Gary Pageau 15:11

out of cars, and then you've got, the student data right there.

Michael Rak 15:15

And only the person that requests the data and only the person that you requested to have access to that.

Gary Pageau 15:22

Right.

Michael Rak 15:22

So even if you ask someone at the school for the data and they said, "Oh I can't get it, I need to get someone else," you would have to invite that person in. They can't just forward that email out- and expand that chain. So it really keeps that pretty, pretty tight. Yeah. And of course, there's a tag for data contact because maybe the data contact's different than the person approving the actual job or- doing the contract. So we know that there's multiple people at schools that you're working with, but every person has a different responsibility there.

Seenu Yellapu 15:51

Yeah. And multiplied by s- hundreds of schools, then you're working with really a lot of people that you don't want to keep track of.

Gary Pageau 15:58

Exactly.

Seenu Yellapu 15:59

So no one... Even if someone get access to those links- unless they are in your system, they won't be able to access data.

Gary Pageau 16:06

Yeah. 'Cause I think that's one of the things where that's gonna be a competitive advantage, I think, for studios- going forward with all the heightened awareness over, s- student privacy and AI- Yep mining of images, and who knows what else, what other, thing will be in the news the next six months regarding, we just had the, the Canvas hack and things like that. Yeah. it's not a matter of if, but when. And for a lot of- Yeah companies, if you can certainly say, "Hey, listen, we've got this privacy first system," I think- Yeah that might be a competitive advantage when you're doing, when you're doing your request for proposals

Michael Rak 16:44

You've seen what's happened in the last six months in our industry, right? We're definitely under the microscope, so I'm glad that we moved that up and put that on our radar as, one of the number one things. And yeah, we're definitely using that as, one of the competitive advantages, on our Tona side, when we're actually, going out to schools.

Gary Pageau 17:00

Yeah. Especially up in Canada, because I think you guys are much more, we're getting that way in the US too, but I think in Canada you guys are a little more, attentive to that than we are in the US.

Michael Rak 17:09

Yeah. But not as good as hockey, but we're- we're definitely better

Gary Pageau 17:12

at

Michael Rak 17:13

that.

Gary Pageau 17:14

Let's not, get political here for a moment. Yeah. So anyway, no, but,

Seenu Yellapu 17:17

Oh, my God.

Building In Public For The Industry

Gary Pageau 17:19

But the thing that I want to talk about is, with scheduling in particular, is the roots that are in the actual needs of a photographer. You're not taking an off-the-shelf piece of software and modifying it. You're build it from the ground up. How long did that take?

Seenu Yellapu 17:37

It's a continuous process, and- we have not stopped it yet.

Gary Pageau 17:41

No,

Seenu Yellapu 17:41

of course not.

Gary Pageau 17:42

Yeah.

Seenu Yellapu 17:42

It took last two years for us- building this, but, even before that we spent almost two more years to learn how to build it.

Gary Pageau 17:50

Right.

Seenu Yellapu 17:50

What are the things- Yeah that should go in. Yeah.

Gary Pageau 17:52

I guess that was my question, was that, if someone had just come to SPAC and they saw your booth for the first time, and they were like, I don't know who these guys are." You know- you- so there, there's always that, 'cause as you know in the volume photography industry, it's a, a business where, people like to do business with people they know.

Michael Rak 18:08

I was gonna say, it's probably 25 years to 50 years of experience- into multiple pieces of software that have been scrapped, and- Yeah and talking to people all the time about their needs and, and- what's important to them. So yeah, it's, like you said, continuous improvement. But for this software, yeah, the last two years.

Gary Pageau 18:24

So what was the decision-making process regarding, "Hey, we've built this great thing for our Tona group and what we're doing. Now we wanna have other people, and potentially our competitors, using it"? There's a lot of people who would think, I just wanna keep this for myself." is my own home-built competitive advantage." So what was the decision process on that? 'Cause, I know it's not cheap to develop software, so-

Michael Rak 18:49

You talked about Skylab with my brother TJ and how we built it internally. We used it. We have a lot of friends in the industry. They asked us, if they can go onto it, and then next thing you know it's blowing up. But before that, we actually built our own e-com software- that we 15, 10, 15 years ago, that same thing we used internally because we couldn't find anything off the shelf. And then, we had friends that came onto it, and then that took off as well. And then, of course, this is like the third time that we're doing something on the software side. But i- if you take the spirit of SPAC, right? A lot of people are very open of what they're doing. And this is the stuff when I talk to people, they're like, "What are you up to?" And we'll explain scheduling and here's what it's doing, and- a lot of the stuff we talked on this call, and they're like, "I wanna try it." Yeah. And it's just like the nature of that, that- we're fairly open. We know that w- we definitely get back more from the industry than we give, and- and we're fairly open our name is out there. We can raise the industry, right? Yep. If we can standardize this. Yeah, so if people that we know that are local are using it, they're using it. But- Yeah we've done it before in other softwares is what I'm saying.

Seenu Yellapu 19:53

Two things. I think the first thing is we learned a lot in the process of building this app. Yeah. Not just about software, but also the best ways to run studios, because there are so many smart, studio managers that are doing things totally different than what we do. And every day while talking to them, we learn, "Oh, we could have done this way."

Michael Rak 20:12

Yeah.

Seenu Yellapu 20:12

And, because think about anything that we use today, like how to order something on Amazon. Before Amazon, there is no process. You just do things differently. But now, with scheduling, we are standardizing this operation system for entire volume. But, a- and how are we doing it? By talking to th- hundred sub studio owners.

Gary Pageau 20:30

Right.

Seenu Yellapu 20:31

And finding the best way to do that. And there would be definitely a day scheduling could define these are... and if there is any new photographer who wants to start a volume, all they have to do is get onto scheduling. It can define, it would show them- a really good path to success. And the second thing is, it's so easy to build software for one studio.

Gary Pageau 20:49

Right.

Seenu Yellapu 20:50

you don't have to have so much security. You don't have to have a lot of foundation, or there's not- too much data. But when you're building this kind of software for hundreds of studios, then, everything matters. Even a single, every little line of code that goes into it- matters a lot. That is actually helping our studio in turn to make- Sure the software last for next few y- few decades.

Michael Rak 21:10

Yeah. Absolutely.

Seenu Yellapu 21:10

Instead of just building every year, yeah, so it's a win-win for us.

Michael Rak 21:14

So what you're saying is, you're building the next Amazon,

Seenu Yellapu 21:20

Yeah, I think, we just we love what we're doing. We're building with love. let's hope, let's hope this helps everyone.

Gary Pageau 21:25

I hope the volume industry continues to grow as it does we can all- be as big as Amazon at some point.

Michael Rak 21:31

There you go.

Gary Pageau 21:31

There you go.

Michael Rak 21:33

Just

Gary Pageau 21:33

people

Michael Rak 21:33

to see have more kids, and it will be okay.

Gary Pageau 21:35

There you go. That's a whole nother conversation, right?

Free Demo With No Commitment

Michael Rak 21:38

Yeah.

Gary Pageau 21:38

If any people wanna learn more about ScheduleLink and get a demo, get onboarded, where can they go for information and that kinda stuff?

Seenu Yellapu 21:49

Sure. They can go to schedulelink.io. And they can schedule a free demo. The one of the best thing about our app, since it's a new one for most of the studios to use, we offer free onboarding. We take all the pain, suggest you what's the best way to set up your tool, and also migrate all your data and train your employees. It doesn't cost anything to come and check and try. And once you feel this is totally different and saves a lot of time than what you're currently doing- That's when people switch to our product.

Gary Pageau 22:17

So what's the, commitment on something like that? You bring someone on board, you train them for free. Is it a six-month arrangement? What's the commitment for the customer on that?

Seenu Yellapu 22:26

There is no commitment. Once they come see it, they fall in love, start using it. Yeah, there's no commitment. It's just like spack,

Michael Rak 22:33

like you're in Vegas. We're

Gary Pageau 22:35

gambling. There you go.

Seenu Yellapu 22:36

Cool. A- also, we have studios that are just two, three people, to studios that have hundreds of employees.

Gary Pageau 22:43

Yeah.

Seenu Yellapu 22:43

So it works for any size of studio.

Michael Rak 22:45

It could definitely scale, yeah.

Gary Pageau 22:46

Awesome. Thanks, guys. Appreciate the time. Great to see you again. Hopefully we'll see you in person in January for some event I've heard about. Yep. Thank you much.

Seenu Yellapu 22:56

Thank you very much. Thanks for having us on, Gary.

Gary Pageau 22:57

All right.

Seenu Yellapu 22:58

Thank you.

Michael Rak 22:59

Thanks.